Chief Executive Officer |  Global Trade Fair Organizing Company Growing South African Market


Our client, headquartered in Germany, and recognized as one of the world’s leading trade fair organizers. Annually they managed approximately 84 trade fairs globally and a further 50 in Germany, bringing approximately 3 5 million visitors through their exhibition doors.

The Need

The strategy to develop key markets globally, one being the South Africa market, our client acquired a 56% majority stake in an existing South African trade fair organizer. We were approached to assist in the appointment of a new CEO in South Africa who would join the existing board and report directly to the shareholders. The new CEO’s overall responsibility was to provide effective management and growth of the South African business in terms of both market share and profitability, ultimately creating sustainable shareholder value. It was key to appoint someone who was culturally aligned to both the shareholders based in Germany, as well as the various external stakeholders based locally in South Africa.


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