Chief Executive Officer | Chinese Food Service Business Private Equity-Backed


Background

Our client was a leading western multinational PE company who owned a majority position of a Chinese food service business. The PE company, and other investors developed a board consisting of overseas directors exclusively. The food service sector in the China market circa 2016/2017 was experiencing a significant amount of restructuring.  As well, FDI and Chinese brands were expanding creating an intense war for talent.


The Need

The strategic objective for the food service company was to become the Chinese leader in its sector, as measured by number of customers, outlets, consumer satisfaction and profitability. The Board expected to achieve this objective, the future CEO would need to properly allocate and direct resources to optimize geographic, consumer, and brand opportunities, in order to triple the business within 36 months.

 

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