Placing the Head of Strategy and Business Development, China for Global Food Packaging Company Amidst Covid-19 Crisis
Our client was a publicly listed global food packaging specialist, headquartered in Europe. The company generated €3.1 billion in annual sales with more than 75 manufacturing units and 24 sales offices in 35 countries. Their products included paper and plastic disposable tableware, such as cups, plates and containers for quick service restaurants, coffee shops, retail stores, caterers and vending operators. The company provided coated paper cups for fast food chains, as well as flexible packaging and labels for food, drink, pet food, pharmaceuticals, household and hygiene brands.
With four offices in China, our client viewed the Chinese market as a key strategic priority and was aiming to substantially grow its business in the region within the next five years. They needed to recruit a talented Head of Strategy and Business Development for Greater China, charged with developing the growth strategy for China, including product development, commercial and manufacturing plans. Additionally, the role was responsible for driving value-creating initiatives specific to the China market and the expansion of the business in this key region.
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